What makes ethical coffee ethical?

Roonee - ethical coffee

In a world that’s becoming increasingly aware of the importance of ethical consumption, it’s no surprise that people are seeking out ways to make more conscious buying decisions, even when it comes to something as simple as a cup of coffee. But what exactly makes a coffee ethical, and where can you find it? Let’s dive into the world of ethical coffee and explore how you can make a positive impact with your morning brew.

What do we mean by ethical coffee?

When we talk about ethical coffee, we’re referring to coffee that is produced with respect for the environment, the farmers, and the workers involved in the supply chain. It goes beyond fair trade certifications and delves into the practices and values of the coffee brands themselves. One way to start your journey toward ethical coffee is by reading labels and researching brands.

Historically, there have been some major concerns about coffee brands like Nespresso and NescafĂ©, which are owned by NestlĂ©. Cases of slavery and exploitative labor practices have been found in their coffee supply chain – a quick Google search will lead you to reports showing evidence of this. However, it’s important to note that the coffee industry is constantly evolving, and companies are taking steps to address these issues. Often, these steps are small, and too little too late, but nonetheless, it’s crucial to stay informed and do your own research to ensure that the brands you choose align with your ethical values.

What to look for

To find ethical coffee, look for certifications such as Fairtrade, or Rainforest Alliance. These certifications provide some assurance that the coffee has been produced in a socially and environmentally responsible manner and they are a good starting point. Be aware that when a product shows a Fairtrade logo, only about 20% of the product needs to have come from Fairtrade sources – it’s far from ideal but it’s a good starting point. Additionally, many coffee companies now highlight their commitment to sustainability and ethical sourcing on their packaging or websites. Look for transparency in their supply chain, direct trade relationships with farmers, and initiatives supporting the well-being of coffee-growing communities. We have previously written about Chimney Fire Coffee, who have wonderful transparency when it comes to their ethics and supply chain. This is the gold standard that we should be looking for everywhere.

In addition to certifications and transparency, consider supporting local and independent coffee roasters. These smaller-scale operations often prioritize ethical practices and have closer relationships with the farmers they source from. By choosing local roasters, you can have a direct impact on supporting sustainable practices and fair wages in the coffee industry.

Power to the people

Furthermore, don’t forget about the power of your voice as a consumer. Engage with coffee brands on social media, ask questions about their sourcing practices, and encourage them to be more transparent. Your demand for ethical coffee can create a ripple effect, influencing brands to prioritize sustainability and social responsibility.

So, next time you reach for that morning cup of joe, take a moment to consider the impact of your choice. By reading labels, researching brands, and supporting ethical coffee, you can contribute to a more sustainable and fair coffee industry. Together, let’s sip on a cup of consciousness and fuel positive change, one delicious brew at a time.

Roonee - ethical coffee

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